WhatsApp runs first-ever TV campaign addressing misinformation challenge. The popular messaging app prior launched two phases of a radio campaign to make mindfulness among users. The primary phase of the campaign was commenced on August 29 with ads crosswise over 46 radio stations of the All India Radio (AIR) in states like Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan and Uttar Pradesh.
The second phase of the campaign began on September 5 with radio advertisements crosswise over 83 AIR radio stations in Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh and Telangana, Orissa and Tamil Nadu.
For the TV campaign, WhatsApp said it worked intimately with movie maker Shirsha Guha Thakurta to create three 60 second movies that each pass on genuine situations about risky bits of rumours that can spread among users.
Coordinated to begin only before the Assembly decisions in Rajasthan and Telangana, the movies will be accessible on TV, Facebook and YouTube in nine dialects, the Facebook-possessed platform stated, including that it would manufacture this push to get ready for the 2019 Lok Sabha surveys.
Lead producer of the films for WhatsApp, Bosco Zubiaga said, “We’re humbled by the impact that WhatsApp had on people’s ability to freely connect with their loved ones. We recognise at the same time connecting people can also lead to the spread of misinformation, which has to be confronted.”
Meeting WhatsApp CEO Chris Daniels in August, Ravi Shankar Prasad, information technology minister said that the platform must conform to the law and take suitable strides to keep its abuse. Zubiaga added, “We hope this campaign will help educate people how to stay safe on WhatsApp.”