Facebook tests its own dating app to avail through mobile app, intending to go up against mobile dating applications, like Tinder and Bumble, social networking giant Facebook on Thursday began testing its new dating item in Colombia.
‘Facebook Dating’ incorporates integration with Groups and Events and draws on different parts of Facebook to grow the dating pool and urge users to meet in public. It is as of now accessible to users ageing 18 or more, free of cost, and does exclude any promotions or premium features.
The company started testing the application internally in August and requested its employees to use fake data for their dating profiles and plans to erase all information before the public launch.
“At first glance, ‘Facebook Dating’ closely resembles its competitor Hinge,” Reports said. “Both depart from the swiping model popularised by Tinder in favour of asking users to answer question prompts and start conversations based on something in a person’s profile.”
Company CEO Mark Zuckerberg initially reported the application at Facebook F8 keynote, popularly called F8 developer conference in San Jose, California in May 2018. The move is being viewed as a noteworthy rivalry for the Match Group which claims and operates mobile dating application Tinder and prominent dating platform OkCupid.
Product Manager at Facebook, Nathan Sharp said in a statement that, “Dating has been a behaviour that we’ve seen on Facebook for a really long time. We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time.”